Our product and design team transformed Purple Carrot’s shopping experience by reducing friction & ehancing personalization.
Customer research indicated multiple pain points with the existing customer journey including:
(1) Complex menu navigation
(2) Difficult to verify meal selections
(3) Lack of clear confirmation & exit points
(4) Disruptive modal with lack of personalization
We reimagined the shopping experience with:
(1) Shop before subscription model
(2) Enhanced menu navigation & filtering
(3) Clear interaction feedback
(4) Modernized cart design & interactivity
Our design & engineering team previously designed custom interface componentry for our design system. We began adopting components of the Mantine design system to streamline our interface design.