As the sole designer with the Purple Carrot Product & Engineering team, I led the research and design process for the redesign of our primary customer shopping experience in the web application.
Interviews and usability testing sessions were conducted with 8 Purple Carrot users on their experience with the existing shopping and ordering platform. A summary of their journey and pain points is below.
My redesign of the shopping experience addresses the primary customer pain points by presenting one menu week at time, simplifying and streamlining the product tiles, and providing clear feedback during user menu and cart interactions.
I created responsive designs for the dashboard across 8 breakpoints.
I adapted and annotated components from the Mantine Component Library to assist in developer hand-off.