Our product and design team transformed Purple Carrot’s shopping experience by enhancing personalization & addressing pain points in the existing journey:
(1) Complex menu navigation
(2) Difficult to verify meal selections
(3) Lack of clear confirmation & exit points
(4) Disruptive modal with lack of personalization
We reimagined the shopping experience with:
(1) Shop before subscription model
(2) Enhanced menu navigation & filtering
(3) Clear interaction feedback
(4) Modernized cart design & interactivity
User testing post-release indicated that 90% of customers found the new menu navigation and filtering intuitive.
User testing suggested a 50/50 split preference between save & autosave cart.
Design updates integrated a background autosave with the manual cart save feature.
30% of customers requested enhanced personalization & menu categorization. We have added this to our future roadmap.
“It would be nice to see a showcase of favorites or featured meals.”
Our design & engineering team previously designed custom interface componentry for our design system. We began adopting components of the Mantine design system to streamline our interface design.