Brand design for Vico Style, a vintage fashion clothing store in Cambridge, MA. Founder Cecilia Hermawan approached me to design an updated logo and website. The selected needle & thread logo mark conveys the spirit of her carefully curated and sustainably pre-loved products for the elegant everyday woman.
A visual tone was selected from three initial moodboards. I created a brand guide to summarize the final visual identity.
Rubber stamp for affordable and sustainable branding on gift bags.
Website re-design. Graphics used with permission of Cecilia Hermawan, Founder of Vico Style.